Today the digital shoppers are highly thinking about their website page speed for their viewers’ growth. If your site pages don’t appear at light speed, your visitors don’t show much interest in your site.This will drop your site clicks and bounce rate.
let discuss page loading time, how it affects your SEO rankings and how to improve this.
Saying fact, it is real that a one-second gap in page loading time results in lack of your visitors. For an e-commerce site, this 1sec time gap will affect heavy downfall in their sales.
DEFINITION of Page Speed :
The page loading time (Page Speed) is the How fast your web page loading to the visitor i.e if page speed is less means it loads fast.it plays important role in SEO rankings, if you have less loading time, then your SEO rankings will improve. Page Speed is calculated and shows results for every initial and final time limits. Based on seconds time, the page loading time is classified into two different parts:
1.The Network and server time :
It depends upon the speed of network connection and the broadcast speed.
2.The Navigation Time :
It is the time taken by the particular web browser to scan and run the page and make it for user interaction.
Page Speed (or loading time) is the ability to directly influence user interaction and business profitability. After a user clicks on a link in your site, it indicates that how much time a page will be loaded in particular browser.
Every page on the web may vary with different parameters like type of browser, type of platform, location, and server.If your site’s steady assets are made available to various data centers over the world, then your site page will be captured from the data center near the buyer’s location. It can ultimately speed up or improve your site page load time.
Due to developer decisions such as extreme design things, more features, and more content on different pages of pages on the same site, there may be completely different loading times. There are many online tools to ensure average page load times, that means your web development team can regularly focus on your slow loading pages.
HOW DOES THE PAGING LOAD TIME WORK?
When a user visits your site, the timer starts and ends when the page content is displayed in the browser. The typical request-response cycle is here in the several steps that can help in decreasing page loading time
1.The user enters your URL link followed by a hyper link.
2. Then browser sends a request to the web server using the network.
3.The web server will process the browser request.
4.Then the web server responds to the browser.
5.Now the browser starts to receive your requested page.
6.The browser will analyzes, loads and represents the content of the page in real time.
7.All the requested site pages are configured in the browser.
HOW PAGE LOADING SPEED IMPACT IN ONLINE :
Websites and web services are quickly loaded at great speed for interaction and conversation. In fact, the rotating pages load faster.
- Google: Giant search engine having millions of visitors everyday effect a big revenue loss, if half second of page load time increases.
- Financial Times: Online news publisher has a great impact on involving page speed and customer income. They really dropped 5% for the second-page load delay, and a three-second delay was reduced by 7.6%. In addition, the following website has a lower subscription recovery rate.
- GQ Magazine: An online magazine resulted high with decreasing bounces rate.For several months it has been decreased page loading time of 7 to 1.5 seconds. This resulted in an increase in new visitors from 6 to 11 million and also resulted in a 108% increase in ad revenue.
How Page Speed Effects SEO Rankings
- if your web page loads very slow, then user quickly hits the back button, and he browses the next search result in the google. if it happens, the bounce rate of your website will increase and it will cause to decrease your SEO Rankings.
How Can I Improve Page Loading Time?:
There are several ways to improve your site page speed.
File Compression :
Reducing the size of HTML, CSS images will improve your site page loading speed.
Reduce redirects :
Whenever a web page redirects to some other server, the visitor faces some more time to complete the request and response cycle. It is better to get rid of such redirects.
Images and videos :
The best way to ensure faster loading time is to resize your images accordingly. If you are unsure of the size that would fit the web media, do not worry. Almost all photo editing software has an option to save your jpg. or png. file for web use.
If you have more than one image and you can combine them. Use CSS Sprite to combine your images and help you in your positioning. This system will not only save your bandwidth but will also contribute to a faster page loading speed.
Check out: How to do Image Optimisation for SEO?
Browser cache :
Sometimes browser cache will be stored in your website data on the users device. It is very useful when a visitor comes to your website multiple times. This will save that time because your user does not need to download website data again and again.
Use the Content Delivery Network (CDN) :
CDN is a system that disperses your data across multiple servers based on the users geographic location, content delivery server, and origin of the web page. Due to its worldwide spread, it allows your page to load faster due to reduced time intervals.
Websites that have less page load times work best on almost every front. They provide a better rank in google, provide the more positive response, and see more conversions and earnings.
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