In Blogging, Search Engine Optimization (SEO) plays an important role to drive traffic on your blog. Even though you have many articles, without knowing the fundamentals of SEO, you cannot get traffic anymore. Most of the newbie bloggers will be nervous to hear about this SEO. Shortly SEO is the subject deals with site quality and consistency.
As you can see 20% of daily searches in search engines are images. This practically shows that optimizing the images increases your blog traffic.
When you add images with good consideration, that helps readers to understand the content easily. “A single picture worth 1000 words description”. Yes, people visit your site after looking the featured image and title.
In this article, I’m here to discuss briefly image SEO.
What is Image SEO Optimization?
Image SEO Optimization is an on-page SEO method of providing high-quality images with high resolution. This can be done in different ways, either by reducing image size or by compressing the image size.
Image optimization provides a lot of benefits for your image elements, including a better user experience and faster page loading times.
Today visual search technology has come in such a long way. Web crawlers are not enabled to identify the content of an image as they rely on to detect text images.
How Can I Do Image SEO?
When you are ready with content, add a featured image which plays a vital role. Add title, description, alt tags and caption to the featured image. The alt tag is an important dispute that every image should have.
1.Select the right image :
First of all, choose the best images that connect your article.The images you pick should not be copyrighted. I suggest you don’t go for Google images because all the images in Google are not free and you are penalized for copyrighting.
If you want free images, use sites like pixabay, Flickr, Shutterstock. they are providing public free images. The image should be in JPEG, PNG and GIF formats.
2.Edit your images and prepare it :
After picking up the right images, editing should be necessary. Customize images by adding title names and watermark. Optimize the image by reducing the size, compressing and scaling.You can find many tools in online for editing images like canva.
3.Add image details :
Now add title, description, alt attribute and caption to your image. Remember that no spaces are held in alt tags. Use + or – between alt tag that optimizes your image SEO friendly. Also, remove hyperlink from alt tag by editing HTML. It is necessary because search engines crawl your site and list all your images on a separate page.
Finally, submit your image XML sitemap to search engines. Now you are ready to upload your image to your post.
What Are The WordPress Plugins To Optimize Images?
In WordPress, you can explore many plugins for optimizing images and image SEO.
1.SEO Optimized Image :
SEO Optimized Image is the popular WordPress plugin. This plugin helps you optimize all your existing and future images by automatically adding them SEO friendly ALT tags and TITLE. This can dynamically replace title tags and alt attributes without any change in the database.
2.Media File Renamer :
Media File Renamer is the simplest wp add-on plugin helps with one feature. It has an option to alter the slug of the image’s URL.This plugin physically renames the media files for good SEO.Media File Renamer has an advanced option to lock image file names for further modifications.
3.Image Watermark :
Image watermark is an awesome plugin available in WordPress.This plugin includes a lot of features.Image watermark automatically adds watermark to all your uploaded galleries.You can easily customize the watermark settings.
5.Wp Smush :
Smush is the best plugin that every WordPress user choose to optimize images the best. This plugin has a feature to reduce and resize images very accurately. Smush doesn’t reduce image quality instead of file size. It will increases your site image functionality more.
Benefits of Image Optimization:
- Easy to drive traffic from photo sharing sites like Instagram, Pinterest.
- Search engines increase your site page rank with image SEO, as image competition is much less.
- It really helps in improving your blog’s bounce rate and increases SEO score.
- Creating your own custom images is one of the best ways to get backlinks from others.
Tips to follow image SEO :
When people click on your image, Google gets notification that people are interested in reading your article. Here are the tips to follow image SEO.
- Using relevant keywords in alt tags is necessary.
- Add already one pic of every 500 words.
- Don’t use hyphens in alt tags.
- We can get 20 to 60 % traffic from Google image search.
- Don’t duplicate images from other blogs.
I hope you that all the information I provided here will help you in learning more about Image SEO.
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