Like a Google PageRank, there’s another thing to know about domain authority.Previously, many people gave importance to page rank.But now online marketers are giving more priority to Domain Authority.whenever I work in website site, the next metric I check after page rank is Domain Authority.
What actually Domain Authority means?
Domain Authority (DA) is a parameter created by Moz, which is used to measure the website rank and probability on search engines. SEO Consulting and Research company Moz uses its Authority outside of this parameter.
After page rank algorithm, Google uses domain authority as a factor to measure and determine search engine results. This made DA considered to be the best third party tool to measure the strength of domain.
It scores well to access how a website is ranked in search engines. You can usually check the Domain Authority when comparing a website to another. Considering the logarithmic diversity, the DA score corresponds to the flow. Perhaps, it is difficult to achieve high Domain Authority.
Many of the bloggers believe that having the high DA results high popularity to the blog, but this is not at all true. Popularity and Domain Authority are the two different things.
How is Domain Authority calculated by google?
Calculating the domain authority in an exact way is not easy.
I took a graph between the blog’s Domain Authority and the location. But in comparison, I found out that the effectiveness of domain authority is not possible to analyze.
If you only select SEO and choose keywords, then you can see the DA effect in the rankings in the SEO industry.
Many times, do you want to have the keyword in your domain. But it is only useful for dedicated websites.
As you know, the domain may be different from the top level blogging industry for marketing.
As I mentioned, SEO is an element of blogging. And if you know how to do SEO correctly, you can not win the game. Then, you should focus on 200 factors that influence Google’s ranking. You can not change things and can not wait for the domain authority.
You know that SEO Ranking takes time to slow down slow processes. As Neil Patel says, your SEO, DA score and organic search need half a year to influence your search results.
Moz is considering more than 40 factors to calculate Domain Authority
Here some of the major characterized factors should know :
- Quality backlinks
- Link Relevancy
- Link equity
- Domain age
- Domain with keyword
- HTTP status
- Server accessibility
- Page speed
- Content length and content flow
- Bounce rate
Best ways to improve blog Domain Authority?
Don’t worry, it’s not a big thing to improve DA of your blog. There are some best practices to get good results.
Here, are the following things to do :
- Try to remove toxic links
If Google detected that your blog contains any toxic backlinks, it will reduce your site’s DA and your blog may be excluded from the database.
- Write guest posts
If you are writing guest posts, I’m sure you are in a right way to improve DA.Many of bloggers proved this in many cases.
- Create Infographics
Infographics attract people easily and though it increases traffic well, results in improving DA.
- Improve page speed
Blog having high page loading time, may kill a lot of visitors and it results have a bad impact on DA.Check page loading speed and improve it.
Recommended: How to improve page loading speed.
- Use LSI keywords
I can not say that using LSI keywords can maximize domain authority, but it can be said to protect us from keyword stuffing. Its use is what most people follow for the DA.
- Update older posts
Google loves updating posts regularly, I’m sure it shows a good impact in DA.
- Get SSL certificate
SSL certificate can boost your website and it doesn’t allow 410,302,500,503 bad HTTP status.
- Use AMP in your blog posts
Google recently introduced AMP, it accelerates all your pages quickly that increases DA of your website.
- Social Sharing
Get backlinks from social book marketing sites and engage more with the social audience.It is best and easy way to hit good DA.
So, if you work for a year in SEO it is possible to get more results.What the MOZ says is, how much time you spend on the SEO so that the DA will get to your blog.
Hint: Use all the on-page SEO techniques to achieve high DA.
How to check Domin Authority?
You can check your website DA using Moz Open site explorer tool. Moz chrome extensions also available for checking DA.
Finally, you have learned a new thing apart from SEO. I think this article stops you from searching more.Feel free to ask queries in the comment section.